AUSTIN, TexasApril 30, 2018 /PRNewswire/ — Following RetailMeNot’s success with online Cash Back Offers, the company today announced the launch of app-exclusive In-Store Cash Back Offers, available now in the RetailMeNot app on Android and iOS. In-Store Cash Back Offers will benefit RetailMeNot’s 23 million mobile monthly unique visitors by providing an additional way to save while shopping on mobile or in a store.

Since the beginning of 2017, shoppers have activated millions of RetailMeNot online Cash Back Offers, saving an average of 11% on their purchases. In total, RetailMeNot has paid consumers more than $8 million through cash back offer payouts.

For the 230+ large, national retailers who have leveraged cash back offers as a marketing tool, RetailMeNot is responsible for driving $236 million in facilitated sales.

“With 85% of retail sales still taking place in brick-and-mortar stores, In-Store Cash Back Offers help retailers attribute their online and mobile marketing to in-store sales. It’s important for marketers today to understand how consumers are influenced by mobile and digital content,” said Marissa Tarleton, chief marketing officer, RetailMeNot, Inc. “These types of closed-loop insights help retailers make efficient marketing decisions.”

Two dozen retailers are participating in the launch for RetailMeNot’s In-Store Cash Back Offers, including Macy’s, Kohl’s, Sephora, Home Depot, H&M, Big Lots and Pier One Imports.