SAN ANTONIO (July 17, 2018) — Harland Clarke®, a leading provider of omni-channel, customer engagement solutions, has appointed Rachel Bergman to senior vice president of digital strategy and head of data, analytics and consulting. Jeff Lundal has been appointed as president of its Retail Channels Division. These roles augment Harland Clarke’s current capabilities with the skills and talent necessary to drive innovation for clients and consumers.
“Rachel has significant experience driving digital strategy for some of the most prominent and influential companies, while Jeff is a seasoned executive who has built and successfully led a wide variety of technology businesses over the course of his career,” said Jana Schmidt, president of Harland Clarke. “In our quest to connect businesses and people how, when and where they want, the skills and background Rachel and Jeff bring will play a key role in driving innovation for our clients, their customers and our team members.”
In her role as senior vice president of digital strategy and head of data, analytics and consulting, Rachel is responsible for driving digital innovation, strategy and delivery across Harland Clarke with a keen focus on clients’ return on investment. In addition, Rachel leads the data analytics team in the research, development and integration of data analytics and business intelligence that lead to improved solution performance and enhanced customer experiences.
With more than 20 years of marketing technology experience, Rachel most recently served as the Head of Email Services for Valassis, part of Harland Clarke Holdings. Her experience spans senior leadership roles at Experian, where she worked with clients such as American Express, USAA, Hilton Hotels and Neiman Marcus. Additionally, she served as the General Manager and SVP of CheetahMail, Experian’s former email marketing business, and as the CEO of their social media marketing practice.
As president of the Retail Channels Division, Jeff is responsible for growing relationships with major big box retailers, software companies, direct selling associations, franchise organizations and directly to businesses small to large. Fluent in building successful businesses that are ultra-focused on delivering value to clients, Jeff will drive growth in Harland Clarke’s e-commerce, promotional products and check solutions.
With more than 20 years of experience, Jeff most recently served as the senior vice president of Digital Prime Sales for Oracle—a start-up division he launched that is focused on delivering Oracle’s cloud application suite to SMBs across North America. Prior to this assignment, he served as Group Vice President leading the Oracle Service Cloud business, which focuses on delivering industry leading customer experience solutions to key brands in the Financial Services, Retail, Communications and Direct-to-Consumer verticals. Prior to Oracle, Jeff held senior executive positions with Experian, Responsys and Doubleclick, as well as led two start-ups through launch and exit.
About Harland Clarke
Harland Clarke is a leading provider of customer engagement solutions that help connect businesses and people how, when, and where it matters. The company offers payment tools such as checks and cards; lifecycle marketing solutions; critical communications; and promotional products for businesses. The company deploys these customer engagement solutions holistically, across print, phone, and digital channels, ensuring that the customers of its world-class client base enjoy a consistently superior experience. For more information, visit www.harlandclarke.com or follow Harland Clarke on LinkedIn and on Twitter @HarlandClarke.