Exchange: Privately held
CEO: Albert Manzone
HQ: Chicago, IL

Merisant is one of the world’s leading manufacturers of tabletop sweeteners. The company markets its products under its flagship brands Equal®, Canderel® and Pure Via®, an all-natural sweetener Whole Earth, along with several other brands in over 90 countries. Whole Earth Sweetener Company, a subsidiary of Merisant, is committed to providing natural alternatives to sugar and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop a vertically integrated business that will bring products that are perfectly natural and naturally pure from the farm to consumers.