LIVONIA, Mich., March 8, 2018: Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of media with the release of the Valassis Consumer GraphTM, which provides a dynamic 360-degree view of consumers’ lives. This product release follows nine consecutive quarters of Valassis Digital exceeding third-party independent industry benchmarks for quality campaign delivery as measured for viewability and fraud. In addition, Valassis Digital continues to deliver exceptional business performance, with new client additions driving double-digit revenue growth in 2017 that exceeded industry averages.
“CMOs are challenging their marketing partners to make advertising transparent and measurable and we are committed to working to protect the integrity and health of the ad ecosystem,” said Valassis Digital President Cali Tran. “That commitment, along with our continued innovation, is a key driver of our ongoing success that will carry into 2018 and beyond.”
In October 2017, Valassis Digital completed its acquisition of MaxPoint, bringing an industry-leading data platform that connects the digital world with the physical world through consumer insights, hyperlocal execution and measurement. By providing valuable in-store impact, the company now delivers high-performing consumer, household, store and neighborhood targeting. More than 400 market-facing sales and client success professionals, along with engineers and product management associates, across12 cities and three countries ensure that brands and advertisers can quickly access the entire suite of Valassis Digital’s solutions.