Illumis Earns Product-of-the-Year Honors, Influencer Marketing Innovation
SAN ANTONIO, Aug. 16, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, has been recognized with multiple industry awards for products within its Valassis line of business.
Illumis, a proprietary, multi-patented digital marketing platform that seamlessly combines intelligence, media and technology, won Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.
Illumis also recently earned a Bronze Stevie® Award in the marketing/public relations solution category in the 18th Annual International Business Awards. The judges honored Illumis as a winning solution for consumer engagement and a powerful illustration of the successful integration of technology, media and insights to increase strategic decision-making capabilities. Winners will be celebrated during a virtual ceremony on December 8.
Illumis allows marketers to apply insight-led strategies to high-performing consumer engagement for more effective, efficient campaigns. Illumis offers a best-in-class, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.
Finally, Vericast was named a winner for influencer marketing innovation in the MarTech Breakthrough Awards, which showcases standout technologies and services that are revolutionizing how brands exceed consumer expectations. The Valassis Influencer Marketing solution is powered by Illumis and was recognized for successfully scaling beyond social media in multichannel campaigns and applying a custom approach to evaluate, find and connect with the best influencers for a brand.
Valassis Influencer Marketing programs have increased engagement of awareness campaigns by 64%, driving 110% higher click-throughs for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.
“It’s clear that Illumis is solving a real challenge for today’s marketers by spotlighting the media that will achieve the best results for each given campaign,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The transformative platform helps marketers drive influencer and other marketing innovation while keeping pace with the evolution of constant shifting consumer behavior.”
These award wins follow a recent Stevie American Business Awards honor earlier this year, in which Vericast received Gold status for Illumis in the marketing solutions category. To learn more, visit Illumis.
Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.